Best Press Release Distribution Services of 2024
As a business owner or someone in charge of public relations for a business, you already know how much a Press Release Distribution Platform can help you promote the visibility of your business.
Getting the needed press coverage for your business is challenging, but it’s possible, even for a small business.
Like any other industry, the media industry leverages relationships. You need to have a good relationship with a few reporters, journalists, or editors to have them publish your press release on request without much hassle.
As a startup, a press release strategy is a brilliant way to get the word out there. It is one of the proven digital marketing strategies to improve business visibility and promote sales.
There are many press release distribution services – both paid and free. For every effort you put into your business, you want to be sure that the return on investment is worth it.
If you have to pay for a press release distribution service, you likely desire to attract more attention on your business. Even if you settle for a free service, you still want a result worthy of the effort.
There are 3 means to publish a press release, and these include
- Self-publishing: You can publish your press release on your company website. It is the cheapest way to get the word out. However, this will only be effective if your company website already attracts a lot of traffic from external sources such as Google, various Social media platforms, and other websites. I recommend self-publishing press releases that you consider to be low impact. If, by your judgment, you can tell that the press release’s content is not strong enough to make heads turn your way, consider self-publishing on your website.
- Publish through a press release distribution service: This is the most effective as it gives the most comprehensive media coverage and online visibility. News website source most of their news from press release distribution companies. Before this is done, your company must set an achievable objective with a corresponding budget.
- Reach out to a journalist: The third method is directly contacting journalists. An excellent repository for journalists is Muck Rack. If you have a direct relationship with a journalist specializing in media coverage for your niche, that’s an opportunity to leverage.
Having covered this, we can now explore the best free press release distribution services. I have to mention this, though. Most PR services are paid, but for beginners and businesses with very slim budgets, you can take advantage of the free plans offered by the PR services mentioned herein.
What are the best free press release distribution services?
1. PR Newswire
PR Newswire is one of the biggest brands in the press release distribution industry. They operate in 170+ countries and 40+ languages. They have access to more than 200000 journalists and influencers worldwide and distribute to over 8000 websites and media outlets.
PR Newswire is a leading provider of communication services for businesses looking to reach their target audiences. Through its industry-leading network, PR Newswire connects companies with opinion leaders and key influencers, giving them access to thousands of print and broadcast outlets, journalists, bloggers, financial portals, social media networks, websites, and content syndication channels.
PR Newswire also offers tools to help businesses plan and execute successful communication campaigns. Their advanced targeting, monitoring, and measurement tools allow companies to monitor and measure the success of their campaigns.
In addition, PR Newswire provides online engagement tools to help businesses win media and consumer attention, stimulate new revenue streams, and meet financial disclosure and stakeholder communication needs.
Overall, PR Newswire offers various services to help businesses reach their target audiences and manage successful communication campaigns.
By leveraging its industry-leading network and specialized tools, businesses can reach more people and effectively communicate their message.
PR Newswire Pricing
Request a demo to know the pricing plans available
2. PR Underground
PR Underground is an easy, fast, and affordable press release distribution service.
With PR Underground, press releases can be placed into Google News, distributed to Twitter/Apple News/Instapaper, and published to 150+ online news sites. In addition, users can create their own branded newsroom to house their press releases, images, video, and social media profiles.
For only $74.99, customers can take advantage of PR Underground’s services. For those looking for an even wider reach, PR Underground also offers an upgrade to their US National Max package, which includes another 120+ news sites, such as Yahoo Finance and PRNewswire.com.
Within minutes of a press release being distributed with PR Underground, it often appears on Google News based on the keywords from the headline.
With PR Underground, press releases are published on 150+ regional TV and Radio online news websites, such as DigitalJournal.com, the Pittsburgh Post-Gazette, and regional FOX websites.
PR Underground Pricing
PR Underground has a flexible pricing plan depending on your needs. They include
- Basic Plan – $74.99 per release
- US National – $419.99 per release
- Global (Distribution to regional, general news, financial and industry-specific websites in the US, UK, Asia, India, and Africa)- $1274.99 per release
- Gold – $129.99 for 3 releases per month
- Premium – $209.99 for 6 per release month
3. PRWeb
PRWeb is one of the best press release services available, helping you make the most of their distribution network by syndicating your release to their network of sources.
With their new and improved tools, you can easily embed multimedia content into your release to increase digital word-of-mouth. No matter what you’re releasing, PRWeb provides the tools you need to increase visibility and boost your search engine optimization (SEO) efforts.
For maximum impact, they guarantee press release distribution across major search engines, news outlets, social media channels, blogs, and podcasts. PRWeb also offers easy-to-use content creation tools that help you create a professional-looking press release quickly and efficiently.
Their user-friendly interface makes it simple to customize your content, add images, and create backlinks back to your website. Additionally, PRWeb provides real-time reporting and analytics, giving you insight into how your press release is performing.
This data can help you determine which channels are most effective and how to optimize your content for maximum impact.
Overall, PRWeb is an excellent press release service offering a wide range of features, tools, and services to help you reach your message to the right audience.
Whether you’re launching a new product, announcing the release of a virtual conference platform, or sharing news about your company, PRWeb can help you get the word out.
PRWeb Pricing
The Basic and Standard Plan offers a 48-hour turnaround time, while the Advanced and Premium Plan offers a 24-hour turnaround time. PRWeb Pricing plan goes thus:
- Basic: $105 per release
- Standard: $220 per release
- Advanced: $325 per release
- Premium: $435 per release
4. EIN Presswire
EIN Presswire is an excellent choice for businesses that want a straightforward process for creating and uploading press releases.
Their wire service distributes releases to journalists and bloggers, while search engine partnerships make it easy for them to find your story.
You can track how many people view your release, and it takes them around an hour to check releases during business hours and six hours overnight and on weekends. Approved releases can be sent out immediately or scheduled for a specific date and time.
With EIN Presswire, you can ensure your press release gets the most attention, reaches the widest audience, and is optimized for the best search engine results.
They make it easy to track how well your press release is doing, how many people have seen it, and how many people have clicked through to learn more about your product or service.
You can adjust your strategy as needed, depending on the results. Their user-friendly interface and reliable service are just the cherries on top of an already great product.
Some of the news networks EIN Presswire distributes press releases to include but are not limited to Google News, Bloomberg Terminal, Yahoo News, Muck Rack, Bing, NBC, Naviga, etc
EIN Presswire Pricing
- Basic Plan: $99 per press release
- Pro+ Plan: $399 for 5 press releases
- Corporate Plan: $999 for 25 press releases
You can contact the team for a custom plan if the above will not perfectly meet your needs.
5. Business Wire
Business Wire has been around for more than 60 years. They are undoubtedly one of the best distribution channels in the press release space.
Business Wire is a leading press release distribution service that allows organizations to reach audiences worldwide with market-moving financial news, industry updates, and other newsworthy content.
With Business Wire, organizations can gain visibility in more than 160 countries and reach over 100,000 media outlets. Their patented NX network ensures that press releases are fully formatted and branded, creating a better reader experience.
Business Wire also offers extensive industry trade press coverage, Reg FD requirements, multiple ways to tell stories, eye-catching multimedia options, and built-in engagement options to increase social channel engagement.
Their vast opportunity for press coverage ensures that your press release will reach the Associated Press, Dow Jones, Reuters, Refinitiv, Agence France-Presse, Bloomberg, and more. Additionally, their press release features allow organizations to rotate quotes, provide a pre-written Twitter message to share, and a release summary for search engines.
Business Wire also offers an easy-to-use reporting feature that starts the minute your release crosses the wire. With this feature, organizations can measure the impact of their press release distribution. In addition, they provide each customer with a dedicated account manager and access to an editorial team averaging 12+ years of experience.
Business Wire is an invaluable resource for organizations looking to get their news out to a global audience. With their extensive coverage, numerous features, and experienced team, organizations can trust that their press release will reach its intended audience.
Business Wire Pricing
You have to request a demo from Business Wire Sales team to know their pricing.
6. GlobeNewswire
GlobeNewswire allows businesses to build awareness, boost online visibility, and get more media coverage by sharing their news with media, investors, and consumers using targeted distribution options.
GlobeNewswire specializes in press release distribution services, giving companies the press coverage they need to reach their target audience with timely press releases, urgent financial disclosures, and multimedia content.
A leader in newswire distribution networks, GlobeNewswire connects media outlets, investors, and consumers worldwide by providing an efficient delivery mechanism for press materials.
No matter the industry, businesses everywhere can benefit from GlobeNewswire’s services and bolster their presence through increased press coverage — without needing to be a PR professional.
GlobeNewswire Pricing
Please request a demo to see the pricing package
7. 24-7 Press Release
24-7 Press Release offers press release writing services, agency PReferred program and editorial publishing. It is one of the most well-established and top-rated press release distribution websites in business.
With deep roots since its inception 18 years ago, the website attracts over 100,000 unique monthly visitors interested in finding and sharing interesting stories. 24-7 Press Release Newswire is also an A+ rated member of the Better Business Bureau since 2007.
This website provides services to increase the visibility of news to the media and online. It includes a Media Desk for journalists with thousands of members interested in news stories. The online distribution partners also help increase visibility by publishing stories for viewers to read.
In addition, news stories stay on the website until the client removes them.
24-7 Press Release Newswire also creates publicity and buzz for clients. It sends stories to journalists, bloggers, and consumers and provides website owners with fresh, original content.
The stories are easily shared on all social media platforms to create a viral buzz. Every story provides quick links to share on Facebook, LinkedIn, and Twitter.
With its long history, high ratings, and comprehensive services, 24-7 Press Release Newswire is the ideal platform for any business needing to increase brand awareness.
24-7 Press Release Pricing
- Mass Media Visibility – $419 per release
- Integrated Media PRO – $139 per release
- PR Network PLUS – $89 per release
- Visibility Boost – $49 per release
- Simple Post – $29 per release
The following Press Release Distribution Services have a few glamorous packages. Still, they are suitable for small businesses with slim budgets or those that want to test-run the marketing impact of a press release platform on your business.
8. Online PR Media
Online PR Media is an excellent service for small businesses looking to test the waters of publishing press releases. You can take advantage of the free package with minimal features before paying for one of the other packages.
With Online PR Media, your press release could appear on Google News, NBC News, The New York Times, NewsDay, etc.
Online PR Media allows businesses and marketers to make their press releases visible to the right people when needed.
Using multimedia press releases that help with online optimization ensures that businesses stand out in the market.
Online PR Media understands the needs of businesses, internet marketers, and journalists who need press releases, so we have tailored our services to address those requirements. With their reliable press release distribution plans, making sure your press release reaches the right eye is now easier than ever before.
Online PR Media Pricing
Online PR Media uses graduated pricing, and it goes thus:
- Social Media – $22 per release
- Search Engine Visibility – $179 per release
- Maximum Media Visibility – $399 per release
- Video PR Premium Visibility – $549 per release
9. PR Log
PR offers a free press release distribution service. They are perfect for small businesses that have small budgets. PR Log offers paid packages at much more affordable pricing compared to other distribution platforms.
They also enjoy a prosperous partnership with PR Newswire which may see your press release published on the Internet’s largest news sites (such as Yahoo! Finance, Bizjournals.com, and Marketwatch). Your publication might also be picked up by niche and localized Web sites indexed by news engines, including Yahoo! News and Google News. Note that sharing your news with PR Newswire is an addon offered at a discounted fee.
PR Log encourages bloggers to use their services to attract website traffic and improve SEO.
PR Log Pricing
- Free – Free package is free 🙂
- Basic – $29 per release
- Premium – $49 per release
- Premium2 – $99 per release
10. PR.com
PR.com’s press release distribution services help you realize your marketing and communications goals!
Their comprehensive platform helps businesses of all sizes to reach thousands of major news outlets, journalists, influencers, and bloggers. You can upload press releases directly to social media, TV networks, radio stations, media sites, online media organization newsrooms, mobile and voice networks, and top search engines like Google and Yahoo, Associated Press, and more.
If you have an announcement to make – a new product launch or an upcoming event – take advantage of our press release distribution platform to get the word out and generate engagement.
PR.com Pricing
PR.com’s packages are priced at $60, $100, and $300 for varying features.
The free package receives a reduced distribution to general search engines, PR.com, some 3rd party and news websites, and RSS feeds.
11. PrMAC
PrMac is committed to making your press release the latest trending news. Their press release distribution services provide a comprehensive and convenient news experience, covering topics such as technology, gadgets, lifestyle, business, and entertainment.
With PrMac, you don’t need to browse multiple sources to have your news published -it’s the perfect one-stop-shop for those in the know. Apple News pulls a lot of news articles from PrMac, and your press release just might be featured on Apple users’ news feeds.
To submit a press release to PrMAC, Email them at [email protected] and find out what article publishing opportunities they have for you.
12. PR-Inside.com
PR-Inside.com is offered in German and English language. Sign up with them and get the groove going with their media releases.
13. Market Press Release
Market Press Release is an industry-based platform. They are in business to help improve your online business presence with the help of Press-Releases. Their team of experts is committed to improving availability and discoverability easy for your prospective customers.
Market Press Release Pricing
Market Press Release free plan offers 1 PR publishing every day. That is awesome for small businesses! Paid plans include
- Per PR release – $19
- For companies – $120 for 6 months
14. 1888 press Release
1888PressRelease.com provides customers with a quick, easy, and affordable way to spread information.
Their user-friendly process takes mere minutes, and for a small fee, customers can upgrade submissions for maximum exposure. As a reliable source of quality press releases, 1888PressRelease.com has been trusted by editors and journalists for its credibility.
With the site, customers can expand their audience by reaching professional and regular media members.
1888PressRelease.com is proud to be a valuable customer resource, offering help desk support and RSS feeds.
1888 press Release Pricing
- Free – Free Plan is free 🙂
- Ultimate Plus – $249 per release
- Ultimate – $150 per release
- Diamond – $50 per release
- Platinum – $25 per release
- Gold – $15 per release
15. OpenPR
OpenPR can help you get your press release on Google News. They offer 1 free press release every 30 days. However, if you want to publish more, you can buy credits at $19 per credit, $59 for 10 credits, and so on.
16. Pressbox.co.uk
Pressbox is based in the United Kingdom. You can submit unlimited free press releases as long as you follow the guidelines of the media outfit. However, they have a premium service offered at £150 per release.
If you would like a press release distributed professionally by their media relations experts for £150, please send it directly to [email protected] and then wait for instructions on how to pay.
17. Free PR now
FreePRnow is not a distribution service; however, you can publish your press release on their website for free. FreePRnow offers paid plans too. These plans include
- Basic – $2.99 per month
- Premium – $10 per month
What is a Press Release Distribution Company /Service?
As the name implies, a press release distribution service helps amplify the news coming out from your organization. They share it with many news publishing outlets, newspapers, TV stations, and online news sites to gain publicity for a specific story or product launch.
Like any other thing, many PR services are out there, but they operate at different scales and offer different features. You should expect the best to have broad coverage, intuitive user interfaces, ease of uploading articles, and analytics.
What factors should I look out for in a Press Release Distribution Service?
Pricing/Cost of Press Release Distribution
Depending on your budget and campaign objective, consider the price that best fits your budget. You also want to ensure that the features offered by the press release platform are commensurate with the pricing.
It would be best if you didn’t have to pay outrageous fees for press releases. The best platforms offer their services at considerable prices, and they are very effective. For effective results, you should choose an affordable distribution service.
Distribution Channels
A good PR Distribution Service shares press releases with reputable online and print media, news blogs, media powerhouses, etc. You should confirm the distribution channels of the service if it matches the platforms you are targeting; bravo! If it doesn’t distribute to the platforms you desire, keep searching for PR services that do.
Feedback Analytics
A good PR distribution service must have reporting channels to inform you of the performance of your press release. This report must include the media outlets they have shared your press release with and the potential reach of your press release.
Search Engine Optimization
Some PR distribution services make it a duty to help improve your business website’s google ranking and boost the social media buzz around your business. They achieve this by sharing your press releases with top websites in your niche.
Depending on the content of your press release, a journalist might take an interest in it and decide to revamp it into a feature article. You might get backlinks from any site that publishes such news or feature article in such cases.
It would be best if you looked out for the SEO service as part of the services a Press Release Distribution service offers.
Professional Writing Service
Some PR Distribution Services provide writing services as well. This implies that you can outsource the entire campaign and let the experts help you craft and publish a well-written press release. Although most PR distribution services do not offer writing services, it is definitely one to look out for.
Multimedia Benefits
The best press release service should offer the ability to include multimedia and customize the layout. This helps ensure your content is high-quality and stands out from the competition.
Some services also provide multimedia tools, allowing you to create videos and images to promote your story. With these features, you can be sure that your press release will be effective.
In addition, look for a service that is affordable and reliable. That way, you can trust that your press release will be distributed to the right outlets and reach the right people. With the right press release service, you can get the best results for your business.
Geographical Reach
Some PR distribution services offer global reach as they share your press release with media outlets in different geographical regions. For instance, PR Underground distributes to Asia, Africa, and the Middle East.
If you want media coverage as comprehensive as that, ensure that your chosen distribution service can meet this objective. Also, ensure you clearly communicate your idea with the sales team before sending your quote.
Frequently Asked Question
Where do you distribute press releases? What is the best way to distribute a press release? How do I distribute a press release online?
The following perfectly answers the 3 questions above:
A Press Release can be distributed through a variety of channels, such as:
- Paid press release distribution services
- Emailing media contacts directly
- Publishing press releases on newswires
- Posting to social media networks like Twitter and Facebook
- Submitting to online press release directories
- Syndicating content to partner websites
- Utilizing influencer marketing platforms
- Pitching stories to journalists and bloggers
How do I distribute a press release for free?
- Create a compelling press release with all the necessary information.
- Research which media outlets would be interested in the story and which reporters cover that beat.
- Send your press release to those reporters via email or fax.
- Post your press release on free distribution sites such as PR Log, Online PR Media, and 24-7 Press Release.
- Share the press release with your social media networks and ask for retweets or shares from influencers to help spread the word about your news.
- Monitor responses to gauge the campaign’s success and adjust future efforts accordingly.
What does a press release do for a company?
A press release is a form of communication to announce newsworthy events or information about a company or organization. It can generate media coverage, build brand awareness, and inform customers and potential partners about the latest developments. Press releases can also be used to announce new products, services, or initiatives, launch campaigns, and provide updates on company performance.
How long should press releases be?
Press releases should generally be between 400 and 800 words in length.
What is press release syndication?
Press release syndication is distributing a press release to multiple media outlets. It involves submitting the same content to various online and print publications, websites, blogs, newswires, and social media channels to reach a larger audience. Syndication helps to increase visibility for the brand or company represented in the press release and can generate more targeted traffic and leads.
Conclusion
This post has emphasized the significance of press releases in the marketing campaign of a business or an organization. It is one of the most effective ways to get the word out about new events in your organization. These publications may include product lunch, upcoming training, online poll results, survey results, new appointments, business mergers, and dissolution – the list is endless – absolutely anything newsworthy can be a press release!
Several press release distribution services that can serve every company/business, no matter their operation scale, have also been mentioned. While a paid service might give you a better result, you can enjoy free press release distribution from some of the distribution services mentioned.
In a nutshell, my top 3 paid PR distribution services include
- PR Presswire
- PR Underground
- PR Web
My top 3 free press release distribution services include
- Online PR Media
- PR Log
- PRMac
Finally, if you like the post, kindly drop a comment below. I will read and reply to all comments personally. If you know a press release distribution platform not mentioned here, kindly mention it in the comment section.
Thanks for reading. Please stick around for more content.
Further Reading
